This isn’t a normal brand book.

It’s an all-in-one proposal.

AEFIS Inc is an EdTech company focused on their software but hasn’t had much room for design and branding. In order to sell the branding concept, I have to sell the idea of having a brand at all. For this brand book I executed strategy, insight, and research to inform the design process. What’s unusual about this brand book is that it is a proposal and a work in progress. Addresses the brand directly with whys and questions on how to make a better brand.

Click here to see the brand book

Along with the brand book, I created an icons library as well as a mockup of a landing page for the website.

Roles: Brand design, research, illustration, copywriting
2018